Peace River Chapter of the Federation of Canadian Artists
Art from B.C. and Alberta's Peace Region


(posted on 4 Oct 2016)

Color affects us deeply. It can create a mood, call you to action or make you feel an emotion. As artists we need to study and understand the psychology of colors so that we can make our artworks more meaningful. The graphic below illustrates the power of primary and secondary colors and how they are used by marketers to influence our buying decisions... but I think an artist can use the psychology of color to great effect too:)

Graphic courtesy of To read more about this topic visit

Psychology of Color Infographic

Infographic by WebpageFX